Returns don’t have to be a margin killer. With the right policy, portal UX, and warehouse workflow, RMAs can become a loyalty engine that increases LTV, reduces support load, and protects contribution margin. Why Returns Matter (More Than You Think) 60–80% of returns are preventable (size/fit, expectation gaps, broken packaging). Customers with a great return … Συνεχίστε να διαβάζετε το 2-Day Delivery Without the Chaos: A Practical Playbook for Growing Brands.